The project involved creating a cohesive visual identity for "Panchos FoodTruck," This included a memorable logo, a vibrant color palette, authentic typography, Mexican-inspired graphic elements, appealing menu design, and consistent branding across various marketing materials and social media platforms.
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/0edb9f6e-0d13-41d3-8479-8668843c1fe6_rw_3840.png?h=af4c5106657667561a42c1c29ecdbdcf)
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/e4521b0d-d5b7-4427-a59f-3be3accb47f0_rw_3840.jpg?h=f5faf7371b9abf7c2243168370303f93)
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/29452452-3f9e-456b-90fc-c42d96fc5688_rw_3840.jpg?h=b1992f67e9be421f4eaa7c5f84d48145)
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/a70f4384-0ece-4311-b16e-22873e482f34_rw_1920.jpg?h=6b510ae3205859e8c246dc725b506360)
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/cc9d48e5-3633-4f6f-8c3a-cac093d0b024_rw_1920.jpg?h=40a0fb708c642050b93cfeaf8e316e10)
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/f33647ca-f8f8-4844-ab89-7605b08af008_rw_3840.png?h=f488108e688ea19aefa4de86b1d0a76d)
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/82e1a3a0-ce4f-42a1-b27e-ef96e0fbab73_rw_3840.png?h=9fcaef48a2d6a9bf763ad1309ff34688)
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/a8cd5ad1-7c7a-42b6-a9d1-0099a4a02da9_rw_3840.jpg?h=90397fbae1e25c6f7ffe9c28d063f3d1)
The result is a balance between tradition and innovation, representing the authentic Mexican cuisine while appealing to a modern audience.
![](https://cdn.myportfolio.com/da4ba012-02ef-4feb-ad06-27e1556733ac/2fd89a69-2c16-4875-b155-29a27e02b1df_rw_1200.png?h=0dd9c2db8d94085c29fc0e3168d5830c)
made in EMAD Terrassa